A few years ago in my search to make this blog faster, I discovered Google AMP. The learning curve to get started was acceptable to me and I didn’t have a lot of pages to change to make this happen.
Support for AMP at that time was OK-ish, although it did look like interest in the project was dwindling. I should have probably taken a hint that it was a bad idea to stick with AMP at that time.
Anyway, after modifying the blog’s template, adding AMP ads, removing JS and CSS code to make it AMP compliant I have to admit that despite the PITA that setting up AMP is, I was actually satisfied with the performance improvement it brought me.
But the fact that the latest Google GA4 not yet supported by AMP after so many years and that there is no clear roadmap for its support is what I would say broke the camel’s back for me.
But does Google GA 4 support AMP or plan to support AMP?
In this tweet below dated 4th of May 2023 you can see that although Google plans to support GA4 on AMP there is currently no timeline for them to implement it.
Hi, We don’t have a specific timeline to share. I know that’s not ideal to hear, but it’s absolutely on the radar.— AdsLiaison (@adsliaison) May 3, 2023
At the time of writing, there are around 60 more days left until GA 4 is the standard and we lose the old analytics. There is a workaround you can try from a third party https://www.thyngster.com/how-to-track-amp-pages-with-google-analytics-4
I would like to add a disclaimer here that I have not tried David’s blog post. Anyway, let’s see what happens.